Having banned TikTok and other 59 apps in India, influencers are in complete disarray!
The TikTok app was especially close to the hearts of Indians, with more than 200 million followers across the country, in all social classes. With just a smartphone and mobile data, even the villagers had the ability to share their talent to the entire world and at the same time, make money too! Some people even left their jobs after gaining notable fame from TikTok. However, with the sudden ban of this sought out app, people were left jobless, their passion vanquished! This app was a source of joy, self-respect, income and a stairway in becoming famous. Many top brands would approach influencers with lucrative endorsements and partnership deals, this had led to overnight riches and stardom, especially in teens or those in their early 20s with over 35-40 million followers. Clearly, the app had changed the lives of the youth who had, till then faced the lack of opportunities and confidence.
“Faisal Shaikh, popular influencer on TikTok earned an estimated ₹4 to 4.5 crore, emerging as TikTok’s biggest earner in India. Known for music lip-sync videos, Shaikh is an actor and model, and has appeared in multiple music videos.A content creator, with at least a million followers, could earn between ₹30,000 and ₹35,000 a month on the app, the report said. TikTok has more than 200 million users in India”.
Although it is quite disheartening, disappointed influencers are opting for other social media platforms such as Facebook & Instagram. However, it will take time for them to reestablish again. Further, on the brighter side, many Indian entrepreneurs have started creating similar apps to TikTok, for instance Ashish Sajan, a third-year BTech Information Technology (IT) student of the University College of Engineering, Karyavattom, has developed ‘Tik Tik – Made in India‘ that has the prime features of the original app and promises to build on them to ensure easy user interface. For entrepreneurs like Ashish, this ban serves a golden opportunity to increase their user base and gain mileage in the market.
The thing with technology is that it has many alternatives. Ofcourse change is inevitable, just like any situation, thus these TikTok stars will have to find alternative solutions to overcome this challenge. However despairing it may be, they will have to stand strong and gain back what’s lost.